Alkimi Wines partnered with Splash Wine Marketing to increase engagement and brand awareness around its inaugural Blanc de Blanc release and established wine club. The campaign focused on social media growth, event promotion and wine sales, using a mix of paid and organic content to maximise impact. Key components included targeted activations and digital incentives to encourage participation and conversions.

The 8-week campaign delivered significant engagement and reach, particularly on Facebook, where cost efficiency and interaction rates were highest.

Content mix (paid + organic)
Stories: 18
Posts: 19
Reels: 6

Follower growth
Facebook: +11
Instagram: +41

Reach
Facebook: +53,200%
Instagram: +698%

Engagement + interactions
Facebook: +534.6%
Instagram: +394.6%

Views
Facebook: +130,864 additional views
Instagram: +38,001 additional views